Asher: Melbourne Remote Control Tourist receives top industry accolade

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Melbourne Remote Control Tourist receives top accolade

·    Successful Melbourne campaign recognised at Awards
·    Melbourne again positioned as a top city to visit
·    Victorian ition Government omoting tourist visits to our
state

Melbourne’s innovation and creativity has again been recognised and
awarded at 35th Australasian Writers and Art Directors Association
(AWARD) Awards, with Melbourne Remote Control Tourist winning and
Video and Digital categories and estigious, Best in Show category.

Minister for Tourism and Major Events Louise Asher said that Victorian
ition Government was delighted that latest stage of Play
Melbourne campaign – Remote Control Tourist, has received this award.

“Creativity and innovation is cornerstone of this campaign, and it has
not only resonated with our audience, but has positioned Melbourne
globally as an innovative, creative and cutting-edge city” Ms Asher said.

most estigious award show in Asia Pacific region, AWARD
Awards attrs apoximately 2,000 entries and has a membership of
finest creative minds from New Zed to South East Asia and acr
Australia.

Following launch last October, imp of Remote Control Tourist
has exceeded initial expectations with over 180,000 unique visitors to
campaign website and people from over 175 countries and 5,800 cities
spending on average 6 minutes on site exploring Melbourne.

Remote Control Tourist was latest component of Tourism Victoria’s
highly successful Jigsaw campaign, longest-running destination
marketing campaign in world which received over 50 tourism awards.

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