Female heads are common in Chinese families, but Li Na is the first female athlete headed. This started with the "decentralization reform" of the network management center after the Beijing Olympics.
During the London Olympics cycle, "professional players" such as Li Na and Zheng Jie no longer need to pay 8% to 12% of bonuses and business development income to the network management center. Jiang Hongwei, the former head coach of the national tennis team, commented on this:" In the past, direct management was equivalent to'flying a kite', and now indirect management is equivalent to'flying a satellite'. Only in this way can athletes be put into a truly professional international orbit."
After Li Na reached the top of the French Open,世界三大财经媒体——英国'Financial Times》、日本《产经新闻》和美国《Wall Street Journal》Analyzed Li Na’s commercial value successively, and their estimated figures were all higher than 2 million yuan. (Jinling Evening News)