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欢迎进入网球的

Published 26 January 2014, 18:46 AEST
Compilation, writing: Fang Teng, writing: Hutchinson

当中国家喻户晓的网球一姐李娜在2011年获得了法网女单冠军之后,两亿对网球开始热衷。这次李娜再度赢得澳网的桂冠,这为定位为的澳网来说又一个千载难逢的机遇。网球的It seems to have arrived.

li na 李娜的成功打开网球的 (Credit: ABC Licensed) 

在李娜今年澳网的夺冠大决战期间,中国沸腾的局面看,网球在中国再度成为人们,尤其是年轻人热议的话题。可以肯定是李娜在2014年澳网的表现一定会让更多的中国Enter the world of tennis.The public's attention to tennis as a sport will also increase.

事实证明李娜过去的辉煌战绩已经吸引了成千上万的中国孩子拿起了网球拍,而近些年,中国政府属下的各地体委也纷纷建立网球训练中心,澳大利亚网球协会(Tennis Australia)也积极与中方合作,不断推广网球的接受渡和知名度。网球已经成为中国的一项越发重要的体育项目。据介绍,中国国家体委把网球当作了奥运新战略的组成部分。澳网的组织者澳大利亚网球协会则从去年开始,邀请中国球童来澳网交流的方式,试图增加澳网在中国下一代中的吸引力。

The success of Li Na flying solo-from huge bonuses to sponsorship opportunities, coupled with the image and treatment of the star class, has brought a strong attraction to China's growing middle class for children to enter the world of tennis.

Chinese media reports on the Australian Open have also increased. Take this Australian Open as an example. About 30 Chinese journalists came to the Australian Open to report on the spot. The number of hours that Chinese TV stations broadcast live on the Australian Open is also rapidly increasing.

在中国的社交网站上,李娜的粉丝达到了1400万。澳网也看到了的重要性,从去年开始,澳网开通了中文的官方微博,实时报道比赛战绩,并组织大抽奖活动。

不仅如此,专程到澳大利亚观看澳网比赛的中国球迷人数也在不断地增加之中。与此同时,澳网也在澳大利亚华人社区中推广网球运动,本对华人的参与也能够更上一个台阶。

 

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