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Posted on Tuesday, January 2014, 1 28:09


(Executive Director of the Spring Festival Gala for the Year of the Horse: The first Spring Festival Gala is positioned as a national project)

Lu Yitao, the executive director of the Spring Festival Gala of the Year of the Horse, is listening to the reports from the head of the zombies and the creative team in the office of the Spring Festival Gala crew of Media Center. "Yes, so be it," Lu Yitao nodded frequently. The day before the first row of the Spring Festival Gala ended, the leaders of each group began to make program changes. As a former creator of the Hawen (Weibo) team, this is the third time Lu Yitao has participated in the creation of the Spring Festival Gala. The Spring Festival Gala in the previous two years also emphasized innovation. Lu Yitao spoke to China News Weekly in a half-joking tone. Said that this year's Spring Festival Gala, "the biggest innovation is the external recruitment of the chief director."

"Should be accompanying"

China News Weekly: When did you know that Feng Xiaogang (weibo) was going to be the chief director?

Lu Yitao: I just received the notice from the station. At the end of June and early July. It just feels that the country attaches great importance to it (laughs), national projects. It can only be said that the Spring Festival Gala is too important. Even if it is a bad year, the people can't make it through, and the leaders can't bear it. The starting point must be to make this show good, for example, we want to be exquisite and lively.

China News Weekly: This is the third year you have done the Spring Festival Gala. How do you understand the Spring Festival Gala?

Lu Yitao: How to do the Spring Festival Gala to make everyone satisfied, in fact, this is not possible. The audience now has too much taste. You love Sichuan food, I love local food. In the 80s and 90s, the Spring Festival Gala was the hottest time. By 2000, it was not so popular. Right, the audience split was very serious. I have also said in the front desk that it should be called accompanying. The New Year’s Eve dinner and mahjong are all accompanied. We are all. Before I did the Spring Festival Gala, it was an ordinary audience. The TV is on. I watch everything and don’t watch anything. Most of the time I’m chatting with my relatives and friends and playing mahjong. There is a skit, just deduct the card and take a look. When you hear a good song, scan it.

China News Weekly: I heard that this time the leadership paid special attention to the Spring Festival Gala?

Lv Yitao: The Spring Festival Gala has always been valued. I participated in three sessions, but this year I paid more attention to it and positioned it as a national project. This is the first time. We haven't mentioned this before. We used to talk about the director project and we also attached great importance to it. But the national project was mentioned for the first time this year. In my opinion, what is the national event? The opening ceremony of the Olympic Games is a national event, right? This is a type. His "dignity" is high and his attention is high. It also shows that the leader is eager to change and all parties want to do this well.

China News Weekly: In the past two years, I have been talking about innovation. This year I found director Feng Xiaogang. How do you understand the difficulty of innovation in the Spring Festival Gala?

Lu Yitao: Innovation has actually been there in the past two years, but every Spring Festival Gala, it has become a norm. Every year there is the word innovation. But you know, the tastes of all viewers are now higher and there are more choices, including various channels, including overseas media, including the Internet, which are very developed. I want to see the video, except for language, what I want. But for the Spring Festival Gala, how can the program hit the hearts of the audience? I think this is not easy.

We have been doing it in the Harbin guide team. We understand that innovation is very difficult, because like dishes, rearranging and combining dishes may be an innovation. As for the emergence of new forms, as for how to change, how to influence you The visual sense organs stimulate your optic nerve, so that you can touch and absorb it into your own mind, which is difficult. Furthermore, the Spring Festival Gala is broadcast on TV after all, it is not live, and live broadcast is completely different from TV broadcast. The scene is like a theater, directly reaching people's hearts without interference. But TV has already had the interference of TV channels, the reduction of sound, the reduction of video, and the reduction of visual effects.

(Transfer from Tencent.com)