Executive Director of the Spring Festival Gala for the Year of the Horse: The first Spring Festival Gala is positioned as a national project

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Posted on Tuesday, January 2014, 1 28:09


(Executive Director of the Spring Festival Gala for the Year of the Horse: The first Spring Festival Gala is positioned as a national project)

Lu Yitao, the executive director of the Spring Festival Gala of the Year of the Horse, is listening to the reports from the head of the zombies and the creative team in the office of the Spring Festival Gala crew of Media Center. "Yes, that's it," Lu Yitao nodded frequently.The day before the first row of the Spring Festival Gala ended, the leaders of each group began to make program changes one after another.As the former Havin ()团队中的主创,这已经是吕逸涛第三次参加春晚的创作,前两年的春晚也在强调,吕逸涛用半开玩笑的语气对《中国新闻周刊》说,今年的春晚,“最大的就是总导演外聘。”

"Should be accompanying"

中国新闻周刊:你是什么时候知道冯小刚()要来担任总导演的?

Lu Yitao: I just received the notice from the station. It's the end of June and the beginning of July.It just feels that the country attaches great importance to it (laughs), national projects.It can only be said that the Spring Festival Gala is too important, I just feel itIn the new year, the people can't get through, and the leaders can't bear it.The starting point must be to make this show good, for example, we want to be exquisite and lively.

China News Weekly: This is the third year you have done the Spring Festival Gala. How do you understand the Spring Festival Gala?

Lu Yitao: How to do the Spring Festival Gala to make everyone satisfied, in fact, this is not possible.The current audience, the taste is too heavy.You love Sichuan food, I love local food.In the 80s and 90s, the Spring Festival Gala was the hottest time. By 2000, it was not so popular. Right, the audience split was very serious.As mentioned in the front desk, it should be called the accompanying style, New Year’s Eve.., Are all accompanied, we are all,Before the Spring Festival Gala, it was an ordinary audience.The TV is on. I watch everything and don’t watch anything. Most of the time I’m chatting with my relatives and friends..There is a skit, just deduct the card and take a look.When you hear a good song, scan it.

China News Weekly: I heard that this time the leadership paid special attention to the Spring Festival Gala?

Lv Yitao: The Spring Festival Gala has always been valued. I participated in three sessions, but this year I paid more attention to it and positioned it as a national project. This is the first time. We haven't mentioned this before. We used to talk about the director project and we also attached great importance to it. But the national project was mentioned for the first time this year. In my opinion, what is the national event? The opening ceremony of the Olympic Games is a national event, right? This is a type. His "dignity" is high and his attention is high. It also shows that the leader is eager to change and all parties want to do this well.

中国新闻周刊:这两年也一直在说,今年又找了冯小刚导演,你怎么理解春晚的难度?

Lu Yitao:这两年其实都是有,但是每届春晚,它已经变成一个常态了。每年都有这个词。但是,现在所有观众的口味,也高了,也多了,包括各个频道,包括境外媒体,包括网络,很发达。想看到的视频,除了语言类,要什么有什么。但是对春晚来讲,节目怎么能够打到观众的心里,我觉得这个是很不容易的。

我们一直在哈导团队里做的,我们理解的是非常难的,因为像菜吧,把菜重新排列组合,可能是一种,至于出现新的形式,至于怎么改,怎么去影响你的视觉感官,刺激你的视觉神经,让你接触到,吸收到自己的脑海里,很难。再就是春节晚会毕竟是通过电视,它不是现场,现场的跟电视的完全不同。现场跟剧院似的,直接直抵人心,中间没有干扰。但是电视就是已经有了电视频道的干扰,已经有了声音的缩减,录像的缩减,视觉效果的缩减。

 (Transfer from Tencent.com)

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