Do not know how to transform the Internet era? Look at the new ways to play in the fitness industry
According to preliminary statistics, the consumption of urban residents for personal fitness is increasing at a rate of 30% every year, which is significantly higher than the global average rate of 20%. There are more than 15 large and small fitness institutions in China. Based on the national population of 10000 billion, the per capita number of fitness institutions is one fitness institution per XNUMX people. Therefore, even in the case of exponential growth in fitness clubs, Can not meet people's demand for professional fitness institutions. With such a large market vacancy, the fitness industry has many new ways to play after touching the Internet, including data-based intelligent fitness equipment, motivation-oriented fitness apps, a combination of virtual and physical weight loss coaching mode, personalized weight loss information, etc. , Artery Network lists the following emerging and increasingly popular business models, which also represent the emerging business methods explored by the industry's marriage with the mobile Internet.
Mode XNUMX: Intelligent hardware combined with data
Including smart weight scales, smart yoga mats, wearable exercise trackers, etc., these hardware products with smart names pay more attention to data-based management. By monitoring body indicators such as body weight, BMI, body fat, bone mass, and basal metabolic rate, and recording and analyzing data, fitness hardware is fully developing towards the intelligent integration of apps. The revenue model of such products is mainly the sale of hardware devices themselves. For example, NIKE+ Running can actually be regarded as a fitness hardware device, which is a model of sports shoes combined with app loading data management. Therefore, the former fitness equipment manufacturers, hurry up and equip your products with intelligence!
Time of establishment: 2013
Company founder: Zhang Yue
Innovative perspective: a smart scale
Latin is a smart scale developed by the domestic smart digital health company PICOOC and the female menstrual app Da Yi Ma. Latin does not have a display, and all data reading will be presented to users separately through a smart phone application. Latin uses the 2000 million registered users of Auntie to obtain richer data samples. At the same time, it uses the PHMS data analysis system to provide users with analysis reports and health recommendations. The data is uploaded to the cloud so that users can get more health recommendations. The early pre-sale price of Latin is 499 yuan, and Yixun.com is the first launch partner. Currently, it is mainly sold on Yixun.com and JD at a price of 299 yuan.
Gudong movement-hardware charges
Production time: 2011
Company founders: Shen Bo, Bao Pingjun and Si Jianming
Innovative perspective: an app based on GPS global positioning technology to calculate exercise data
It can track the movement route, monitor the distance and speed. At the same time, you can also view the location of the exercise and the exercise chart in real time, and understand the calorie consumption. For sports beginners, Gudong Sports+ will also provide some exercise plans. The basic exercise plan is to walk, exercise three times a week and rest for 4 days. Each exercise lasts for more than 14 minutes, and there are specific arrangements for the duration of fast walking, slow walking, and relaxing exercises. In addition, Gudong Sports+ can be used with some corresponding smart bracelets and heart rate monitors. The current business model is the sale of supporting hardware. In the future, the market will be tapped from e-commerce, vertical social networking sites and personal value-added services.
Production time: 2014
Company founder: Neyma Jahan
Innovative perspective: a smart yoga mat with a pressure sensor
The supporting app can generate a real-time heat map of the user during yoga exercise according to the user's position on the yoga mat and the distribution of the body state, and provide personal posture guidance with graphics and audio. Users can obtain posture guidance through SmartMat action recording and analysis, and have a quantitative understanding of their own training. SmartMat is currently in indiegogo crowdfunding, a set of $297. After the product is officially launched, the price will be $450.
Mode XNUMX: Motivation-oriented fitness APP
Weight loss or fitness itself is something that requires long-term persistence and is difficult to persist. Although everyone has a good will, most people always give up halfway. Therefore, it is really necessary to use effective means to encourage healthy eating and continuous exercise. Many innovative models are really cut from this starting point. Including fitness apps with gamification concepts, weight loss communities, weight loss plan formulation, etc., to promote adherence to exercise and diet control.
GymPact-similar to collecting commission
Production time: 2012
Company founders: Geoff Oberhofer and Zhang Yifan
Innovative perspective: a gamification platform using psychological factors
GymPact uses GPS tracking technology to monitor whether users insist on going to the gym to exercise. If the player reaches the training goal, he can win cash. If he fails to fulfill his training commitment, he will be punished by deducting 5 to 50 dollars each time. GymPact will calculate the results every Sunday, and those users who successfully complete the number of times will receive cash rewards, and their bonuses will come from fines suffered by those who have not completed the number of times. GymPact charges 3% of the transaction fee. According to statistics, the current reward and punishment incentive mechanism can achieve a success rate of 86%.
Noom Weight Loss Coach-Freemium Model
Production time: 2012
Company founder: Saeju Jeong
Innovative perspective: an app that incorporates various incentive and reward functions to stimulate users to lose weight
This app can seamlessly track your weight loss exercise and diet status. And the weight loss coach incorporates various incentive and reward functions to stimulate users to lose weight. With a weight loss coach, you only need to enter a small amount of basic information, and it can fully supervise your weight loss. According to the characteristics of the application itself, Noom Weight Loss Coach abandoned the business model of paid installation and advertising, but adopted a freemium model. The basic functions of the application are completely free and open to all users. But for those users who want higher quality fitness guidance, Noom Weight Loss Coach has introduced a monthly payment method.
MyFitnessPal weight loss treasure-advertising fee
Production time: 2005
Company founders: Mike Lee and Albert Lee
Innovative perspective: Encourage weight loss through self-recording and sharing records
Its function is very simple, it is to record your daily calorie intake and consumption to help you lose weight better. The application has built-in calorie data of more than 400 million foods, and it is updated every day, and supports barcode scanning, allowing you to record the intake of calories, fat, protein and other substances more conveniently. Of course, you can also enter your own recipes. In addition, you can also add friends from various social networks to view their food intake and calorie consumption records to motivate yourself to lose weight better. MyFitnessPal's current revenue model only supports advertising, but as more and more data is driven, it will be interesting how it will monetize.
Mode XNUMX: Fitness coach mode combining virtual and real
With mobile technology and smart terminal equipment, it is no longer necessary to report to the fitness center if you want to use fitness coaches to guide effective fitness. Traditional physical fitness centers are turning to virtual fitness centers. Linking members and coaches through apps can achieve effective communication, one-to-one customized services, and better fit the schedule of exercisers.
Production time: 2013
Company founder: LLC
Innovative perspective: a live-action fitness app
TruTrainer is an application that provides each user with a real personal trainer. Users can create their account, choose their coach, listen to the guidance of personal physical fitness suggestions, and get customized training by the coach. TruTrainer also tracks the progress of users so that personal trainers can view the data and keep their clients on track.
Production time: 2010
Company founder: Jean Nidetch
Innovative perspective: a virtual entity combined with fitness app
Weightwatchers is a long-established weight-loss brand. In physical fitness clubs that aim to lose weight, in the past, members needed to concentrate on going to the club for fitness and communication. However, in recent years, a fitness coach app has been developed. Members can join the physical club or choose to join the virtual slimming club. One way to lose weight. The virtual club will also charge membership fees, but it is more convenient for those who feel that they make a special trip to the fitness center, more in line with personal time arrangements, and easier to use fragmented time for fitness. In recent years, the business volume of weightwatchers stores has gradually decreased, while the revenue of virtual fitness clubs has increased.
RunKeeper-collect membership and course fees
Production time: 2008
Company founders: Jason Jacobs and Michael Sheeley
Innovative perspective: fitness applications combining multiple sensors
RunKeeper can record your calorie consumption, pace, distance, and trace it on the map. Of course, you can also create your own running route and listen to the voice coach's prompts through headphones to get better training results and improve your health. In addition, RunKeeper also supports a variety of sensors, you can purchase additional accessories to achieve heart rate monitoring. The price of the application is free, mainly to sell running courses, membership profit, and charge a subscription fee of $10 per month or $40 per year.
Mode XNUMX: Personalized weight loss information
There has never been a lack of weight loss information, but the current weight loss information is different from the past. It is shifting to a personalized, intelligent, and interactive model, both through advertising and content.
Mint loves to lose weight-content charges
Production time: 2011
Company founder: Ma Haihua
Innovative perspective: customized weight loss recipe content
"Mint loves slimming" used to be called "Slimming Food Bank". It was launched by Mint.com. It focuses on the relationship between food and weight loss. It contains more than 700 ingredients and more than 8000 packaged foods, and has "weight loss recommendations" and "weight loss reviews" And other functions, dedicated to helping users solve the "eating problem" during weight loss. The upgraded version of the "recommendation for weight loss" function integrates food calories, satiety, health and other data, using scientific data models to calculate food suitable for weight loss, providing suitable calorie intake and adequate nutrition, aiming to lose weight During the period, users who do not know what to eat recommend suitable food for weight loss. Mint Love Slimming also ranks the three food stars of food calories, food satiety, and food health, so that users can compare various food data more conveniently. Mint Love Slimming charges users by launching NICE weight loss recipes, and the current price of the recipes is reduced to a minimum of 0.5 yuan per day.
To sum up, in the Internet environment, whether it is from hardware or software, or from human-real individual fitness coaches as the starting point, there is the possibility of innovative models, even the long-standing fitness information content The previous gameplay is very different. And these models are not separate, often multiple models are combined to promote and complement each other.