A few days ago, the author had a dinner and chat with a "post-85s" financial person. He said categorically: "Internet finance will be China's last wealthy industry." At that time, the author almost spit out a sip of tea. The phrase "the last industry to get rich" has been heard too many times. However, looking at his firm expression and listening to him talk about the general trend of Internet finance, in fact, there is still envy and jealousy in his heart.

The author participates in a crowdfunding organization in the financial circle, which includes "post-70s" and even "post-60s" traditional financial industry executives, as well as "post-85s" Internet financial entrepreneurs. At a Power lunch (energy lunch) sharing session, a "post-85" P2P online lending company CEO who was often exposed in the media shared his voice with a timid voice, probably because he felt that he was surrounded by seniors in the financial industry. But if you calculate according to the company's valuation, he turned out to be the most valuable person among them!

Internet finance is very hot now, very hot! Some people even say that there is a bubble in the P2P industry. However, the industry chain of Internet finance is very long, and there are many innovations, and the treasures in it are endless. Next, let's take a look at what other opportunities to get rich in the Internet finance industry?

First, P2P online loans positioned in subdivisions

What are the products of financial institutions? You can say it is a loan or a financial product, but in the final analysis it is credit! Banks are places where credit is created. The function of finance is to effectively allocate resources and allow money to flow to places where it can increase in value and where wealth can be created, that is, where credit can be amplified.

Internet finance is disintermediation. Traditional commercial banks will give credit ratings to enterprises and then grant credit. There are two problems with this: that is, "too poor and love rich" and "too conservative" that has long been criticized. The traditional commercial banks formed in the industrial age, as financial intermediaries, determine that they will inevitably "dislike the poor and love the rich" in terms of business model and management model. For many years after providing financial services to small and micro enterprises, banks are still not doing well because of the high cost and uneconomical. The conservative image of the banking industry is often considered reasonable, but being too conservative also means low efficiency. Its product pricing ability is based on static credit evaluation, and it is impossible to see the problem from a development perspective. A large number of potential customers are turned away. Resources The configuration is unreasonable.

Internet technology has changed all of this. It allows financial credit to reach more people, and even changes the existing credit reporting system, which provides Internet finance companies with more innovation opportunities. In other words, there is room for improvement in every link of money flowing along the credit chain.

Most of the current popular P2P online loan platforms in China are comprehensive, which is a bit like portal websites when the Internet was just emerging. Gradually, vertical P2P online lending platforms in subdivisions began to appear. For example, there is a vertical P2P online lending platform in the United States called SoFi. The interesting thing about SoFi is that it is a lending platform specifically for college students, founded by four Stanford students in Silicon Valley. Similar companies have also emerged in China to provide P2P online credit to key university alumni. On the homepage of the website, you will see all kinds of loan requests, some for buying a new mobile phone, some for vacation travel, some for chasing girlfriends and sending flowers, some for buying gifts for parents, and preparations for starting a business. of. The interest rate for applying for loans on this platform is low, and the default rate is almost zero because of the supervision and endorsement of the alumni network.

The full name of SoFi is Social Finance, which encourages students and graduated students to actively communicate. SoFi is also very characteristic in its risk control methods. It will select popular majors from some top-ranked schools to grant credit. The domestic P2P online loan platform also has the same approach. In addition, SoFi has also entered the real estate loan market, which is to provide students with life-long services, providing student loans during school, and providing credit services for buying a house and a car after graduation. It can be seen that this vertical P2P online lending platform in this segment has broad prospects for development. It can reduce costs in the risk control link, give more benefits to customers, and at the same time, it can also dig deeper into a certain characteristic group, and it can be truly applied. Data for accurate credit granting.

Second, a platform for credit investigation through the Internet

During the rapid growth of any industry, the upstream "infrastructure construction" industry surrounding it has opportunities to get rich. For example, during the development of open-end funds, many data and information companies have also grown rapidly, such as Wind Information Technology Company and Oriental Fortune.com. In the Internet finance industry, the most important aspect of "infrastructure construction" is credit investigation. It cannot be denied that the credit environment in the domestic market is not good, individuals do not pay enough attention to their own credit, and the business model of credit reporting companies is still unclear. But as P2P companies spring up like mushrooms, the demand for a detailed and authentic credit report will be stronger than before. Just as the Chinese stock market was initially a market maker, but at a certain stage of development, the thirst for data will become Increase the same.

At present, many domestic companies have been staring at the credit reporting market, using big data to create new systems that can complement the central bank's credit reporting system, allowing emerging P2P online loan companies to become their customers. Just like Zestfinance in the United States challenged FICO, there are companies like Kabbage in the United States that are online-based and provide lending services to online stores. They are also using their own algorithms and scoring standards to have an impact on FICO. Ali's creation of a credit information system is the same. The credit reporting market is obviously a mouth-watering fat in the period of the great development of P2P online lending.

Third, a credit and payment platform that improves user experience

The Internet era is also the era of experience economy and fan economy. Whoever provides a good service experience will win the fans' love. Such cases have been verified in many traditional industries, as well as in the financial sector. China Merchants Bank once won a very good reputation for setting up a service evaluation machine in front of the counter. So in the Internet age, the ultimate satisfaction of user experience will naturally become the key to victory.

Kabbage, also in Atlanta, USA, shouted the slogan of "7-minute lending". According to data from third-party online stores, through background calculations, lending decisions were made within a few minutes. There are some young Internet financial entrepreneurs in China who grew up with the Internet. Therefore, they have set great ambitions from the beginning of their business to achieve the ultimate user experience. For example, the founder of Momodai told the author: In the future, it will definitely achieve "hold the phone and take a picture of the ID card, and a reasonable credit line will be credited immediately." And an Internet finance company built by the second generation of "post-80s", spanning P2P online lending, mobile payment, cloud computing, big data and many other fields, is oriented towards financial services for small and micro enterprises. He claims to create a kind of Internet finance Ecological, realize that various services such as credit granting and transfer can be realized at the touch of a button on the mobile phone.

It can be seen that many Internet financial entrepreneurs have the spirit of Silicon Valley from the beginning, and regard Jobs as an idol, rather than a conservative banker. Then, if you can make continuous micro-innovation and improvement of traditional financial services and make screaming products, you can win the favor of users and unearth the treasures of Internet finance. The innovation in the mobile payment field is the most disruptive to the traditional banking industry in terms of experience. Modern young people rarely go to the bank for remittances, and basically use Alipay and WeChat payment to do it. In the future, more and more consumption and financial management will be realized based on specific scenarios and using mobile payment (NFC, QR code, sonic, fingerprint) means. Although Ali, Tencent, and UnionPay have entered this field in large scale, Diaosi Entrepreneurs still have opportunities, such as Shouhuobang. As long as the user experience is done well, there is no shortage of opportunities to get rich.

Fourth, the supply chain network finance of sub-industries

Small and micro enterprises have the most pain points in the demand for financial services. Internet finance provides many paths to solve the financing problems of small and micro enterprises. The most important one is through supply chain network finance. Most of the capital flow, logistics, and business flow of traditional supply chain finance are offline operations, requiring a large amount of collateral as guarantee, while supply chain network finance can connect capital flow, logistics, and business flow through the Internet Into a closed loop.

After supply chain finance is grafted onto the Internet, many models can be derived. For example, the industry group model, P2P platform model, e-commerce model and bank model (see the article "Getting investment from Marco Polo, see the four major models of supply chain network finance" on this website), and the P2P platform model can be connected to factoring, bills, There are plenty of opportunities for innovation in businesses such as financial leasing. In particular, there are vertical e-commerce companies in various industry segments. They control the real data of suppliers, merchants, and stores. Through Internet finance, the circulation and feedback of capital flow, logistics, and business flow can be faster, and risk control Cost and operating costs are smaller. For example, a second-generation entrepreneur in Wenling, Zhejiang, founded a company called Gongliang Cutting Tool. He talked to the author about the hope of using Internet finance to attract more stores and better suppliers. Now JD.com, Ali and other giant e-commerce companies are entering the supply chain network finance, but this does not affect the segmented industries. There are still plenty of opportunities for start-ups to get rich.

In any case, Internet finance has just started. The recent hype about the resignation of Chen Tong, the editor-in-chief of Sina.com, is a landmark event, which shows that traditional portals, which are the "vanguards" of the first wave of Internet waves, have already gone. In fact, the same is true for Internet finance. Some popular P2P platforms are similar to the original portal websites. What model will Internet finance be stronger in the future? No one can tell, just like before, who would have thought that it would be the BAT Three Kingdoms killing situation? Therefore, there are endless opportunities for rich wealth in the Internet finance industry, and it depends on who can see further, live longer, and change faster.

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