Birds and the sky! What kind of young people do Internet companies need?
During this period of time, there have been many discussions about the culture of Internet companies such as Xiaomi. Let me tell the story of a young man I just met.
Ivan Wang is the marketing manager of a domestic Internet company in Taiwan. He is currently sent to Silicon Valley for a short-term business trip by the company. I met him by chance.
This 23-year-old boy was born and raised in Taiwan. He also had an identity as the first employee of Xiaomi in Taiwan. When Ivan was still in his sophomore year, he was basically out of school, and most of the time he taught English to high school students outside of school. In addition, he also likes to study various electronic products. That year, he saw the video of Xiaomi's press conference on the Internet and believed that Xiaomi would become a big company in the future. So Ivan sent an email to Xiaomi."Xiaomi wants to go international, and the first stop is Taiwan. Although I am not an engineer, I think you need someone who understands technology and language." Xiaomi didn't respond at first. Ivan went to the mailbox of Xiaomi's human resources manager on the Internet, and sent him an email directly. I received a reply the next day.
The first task Ivan received was to translate Xiaomi’s Chinese mobile phone interface into traditional Chinese sentences that conformed to the reading habits of Taiwanese. It took him three days to finish the content of one hundred thousand words. Half a year later, he officially became the first employee of Xiaomi in Taiwan. The salary he received was more than twice the salary of ordinary university graduates. During that time, he was responsible for Xiaomi's brand marketing in Taiwan, and assisted in public relations and product testing, turning Xiaomi's Facebook fan page in Taiwan from 2 to 0 fans.
In this way, Ivan started Xiaomi's business in Taiwan from scratch.
So the news of Ivan's resignation a few months ago shocked the top of Xiaomi. Xiaomi President Lin Bin spent two hours on the phone trying to keep him, and Lei Jun also personally emailed him to express his regret.
Is Ivan indispensable to Xiaomi? Not necessarily. But what is certain is that Ivan is the kind of young man that Internet companies like:Smart, broad vision, strong learning ability, can grow wildly in one place.
Frankly speaking, this is a tragic era for young people all over the world. The stagnation of the economy and the drastic changes in the industry have brought confusion and anxiety. Some American friends of my age are burdened with heavy school loans upon graduation, and many of them are still doing low-paying jobs such as chefs and cashiers; in Europe, the most civilized land in the world, there are like unemployed young people. Lonely and ghostly wandering the streets. In Taiwan, Ivan told me that the wages of fresh graduates are so low that companies like Xiaomi and Cheetah are opening slightly higher wage candidates in Taiwan; during my two years in Beijing, I saw with my own eyes that my life has changed. Many young people in their 20s have tortured into middle-aged people.
If there is any place in the world that belongs to young people, there is only the Internet. This industry has experienced rollercoaster-like changes in the past ten years. What has not changed is that batches of young people have stepped forward to join them.
Why does the Internet need young people? Because this is the fastest growing and most turbulent industry in the world. Except for the lack of real swords and guns, today's Internet is no different from the ancient Warring States era. It is both powerful and powerful. It is still the king today, and it will die tomorrow. The decisive factor in defeating the opponent, except for gold, is the warrior.
In order to survive in a rapidly changing environment, what Internet companies need are fighters who raid thousands of miles and siege cities day and night, not the old, weak, sick and disabled who tend to move slowly. What kind of person is a fighter? It is a young and healthy body coupled with a passion and brute force, obliged to look back and pursue perfection, work overtime like chicken blood, and torture himself like a madman. . . This is true whether it is the "Move fast, break things" proposed by Zuckerberg or the wolf nature advocated by Robin Li.
Crazy adventure brings wealth. In Silicon Valley, the constant emergence of new technology aristocrats and the continuous increase in housing prices have made locals miserable; in Beijing, it is said that the target customers in the eyes of sales ladies today are those young people who hold the options of listed Internet companies, except for coal bosses. Engineers
On the other hand, there is premature decline. It is no exaggeration to say that many young people in Internet companies use their lives to work and burn themselves to light up the company. Many people may be less than XNUMX years old like a heavily worn machine, or even suffer from chronic diseases, and can't do it after a certain number of years.
So the Internet is destined to be the world of young people
Some people want to say that people can work 12 hours a day, can't accompany their girlfriends at night, and can't go out to relax on weekends. Is this a normal life? Of course not; is this reasonable, of course unreasonable; is this humane, of course inhumane. But to apply a popular saying now. "Children are right and wrong, adults only look at the pros and cons." This is the rule of the game in the Internet industry,The two armies fought to seize the important area, and the party who traveled eight hundred miles a day would definitely arrive earlier than the party who traveled five hundred miles a day, and the speed and physical strength would determine the outcome.
So please don't curse Xiaomi's cannibalistic overtime culture, and don't laugh at those Nokia employees who have been laid off. It’s all about choice, “If you want to live a normal life, you will encounter ordinary setbacks. If you want to live the best life, you will definitely encounter the strongest harm.” If you can’t stand it, think about living a normal life. People's lives can try to jump to other industries, this is not a shame. Even in Silicon Valley, there are people who can't stand it every day and withdraw from the Internet industry and go abroad.
The following passage, I know I will definitely be scolded, but I still have to say.
If you are in the Internet industry and one day your boss puts a challenging job in front of you, you should not complain, or even be grateful. Know that most of your peers in other industries, at your age, can only follow the boss (usually a lot older than them) and do things like soy sauce and running tricks. These tasks beyond your ability and energy may make you feel frustrated or even collapse, but they are the best way to level up.A rookie can quickly grow into a big cow in such leveling.None of the young founders and CEOs I have interviewed over the years is so.
The above are some of my observations in the Internet industry, hoping to help those confused young people. If you are not in the Internet industry, in fact, you can still use the Internet to do a lot of things. Here are the three abilities that I think can be acquired by using the Internet.
1. Fast learning ability
Frankly speaking, I feel that today's education system has not kept up with the times. What young people learn in school is worthless to many companies. In the United States, more and more young people have given up college. Ivan's school is very ordinary in Taiwan, and his major has nothing to do with the Internet, but his learning ability in his spare time has made him. Now on the Internet, you can learn anything you want, whether it's soldering circuit boards or the latest swift language. I believe that the most sought-after talents in the future are those who can quickly acquire skills to solve problems through the Internet.
2. Self-marketing ability
Another magical function of the Internet is to maximize the influence of individuals. "The hero doesn't ask where it comes from", the Internet has truly done it. Whether it is the grassroots big Vs on Weibo or the small town girls selling various products on Taobao, in short, as long as you have the skills, the Internet will have a stage for you to show off. This will not only allow your potential employers and partners to find you, but also when a job opportunity you like comes to you, those are your best resumes. Now, Wang Ziru, who is very popular, is the best example.
3. International perspective
The Internet is rapidly turning the world into a village. In the future, industry integration will proceed quickly across borders around the world. We might as well invest our vision overseas like Ivan. Acquiring a foreign language and going to a certain country for short-term communication and study are all worthwhile investments.
The last question is, if you have just graduated and you have two jobs-a tall foreign company and an Internet startup company, who should you choose?
I would say the latter. Not long ago, the founder of Google said that in the future, traditional jobs would be replaced by machines, causing many people to lose their jobs. An Internet executive also told me that they would rather recruit inexperienced newcomers than employees of large foreign companies because they deconstructed a single knowledge. , And often think that they are unwilling to learn new things. Therefore, those young people who have just graduated, instead of going to a tall foreign company to be a screw, it is better to go to Diaosi Internet Company for a few years and strive to become the pillar of the company. Because the screw can be replaced at any time, and the beam is always the beam wherever it is placed.
Good luck everyone.
From the American HBO TV series Silicon Valley