Chinese companies still need to return to their duties

In 2014, when Chinese entrepreneurs were arguing about whether to "surrender" to the Internet, who would dare not to talk about "Internet" and "Internet thinking"?

Yes, German.

Yes, it is actually the world's fourth largest economy and the only dynamic economic power since the financial crisis. In the process of exploring the DNA of German precision manufacturing by the "Sino-Foreign Management" magazine this year, we visited various types of German industry leaders such as BMW, Evonik, Herrenknecht, Hansgrohe, and also listened to Manhai, the number one business in Germany. In-depth analysis of SMEs and innovation management by many professors of the UM Business School. But what surprised me was that none of the Germans I contacted, whether managers, academics, or officials, had voluntarily mentioned the word "internet"!

Is it German old fashioned? Is Germany economically backward? Does Germany not understand the times and innovation? I'm afraid no one would dare to say that-on the contrary, we experienced the unimaginable WIFI in China-so why are Germans so "cold" on the Internet?

In fact, this is just like what I mentioned when discussing the "triple door" of corporate culture. We have to figure out what our beliefs are, what is the soil under our feet, and then we can figure out what our ultimate personality is and what we ultimately What is the deed.

Innovation, made in America!

Well, let’s talk about why it is American that advocates Internet thinking.

Because Americans truly believe in innovation, their soil is to give birth to innovation, and their personality is also good at innovation. In my communication with Haier CEO Zhang Ruimin, I had a consensus: The United States is an ecosystem that supports innovation across the country. Whether it is early childhood education or the capital market, the core is developed for innovation. For example, in the paper-cutting class of the American kindergarten aunt, the only requirement for the children after demonstrating cutting a fish is not to cut the fish! What she demonstrates is only tools and methods, but what she wants you to learn is to create, not imitate. The same is true in the capital market. They can continue to pursue Microsoft, Apple, Google, and Facebook, and they will also buy JD and Alibaba-even if it is still losing money, even if it comes from overseas-as long as they continue to innovate, they will win the applause of the capital market. . Therefore, although "Microsoft" belongs to the United States, the United States is least afraid of the decline of "Microsoft".

Americans are very clear that their "personality" duty should be displayed in "creative" and "marketing" rather than "manufacturing." Because there are countries that are more suitable for "manufacturing" than their soil and personality. As a result, while continuously outsourcing "manufacturing" to the world, they have also become the world "most should" to create and embrace the Internet and its thinking. Obviously, through personality, interaction, experience, big data, and then continue to lead the commanding heights of innovation and marketing, it is very important for Americans who do not need to worry about quality.

Quality, made in Germany!

The Germans chose the "manufacturing" made by the Americans.

On the one hand, they are more rigorous than Americans. They firmly believe that no matter how human beings innovate, they cannot subvert the demand for products, nor can they subvert the demand for excellent and stable quality. Think about it, a common bearing that almost every machine needs has a service life of at least half a century, a refrigerator, whether intelligent or not, will not fail for at least 10 years, and a very ordinary house must be at least 100 years old. It will not collapse, do you really need to use the Internet to "interact" to achieve it?

On the other hand, an American-style system for innovation is destined to only spawn a few star companies on the spire. However, the German-style solid system for quality has given the vast majority of SMEs a strong and lasting vitality. Speaking of "hidden champions", who can't think of the daunting German army that has a century-old foundation? This is why the Germans never mention the Internet, but are "blatantly" proud.

If you think that Germans are extinct in the Internet age, you are wrong. In fact, the "Industry 4.0" proposed by the Germans in recent years is precisely a personalized strategy synthesized by the Germans based on the advent of the information age and a deep understanding of their own advantages. They know that their duty is to manufacture, they know that mankind will always need to manufacture, and they also know that mankind has entered the information age, they just integrate informatization into their original advantages to create their own further advantages in line with the times and individuality !


What about China?

When our education insists on taking exams as our mission, our food is still dependent on poison, our machines are always with maintenance, when we can’t even meet the basic human tolerance and quality needs, we suddenly talk like Americans. Are personalized customization and cloud computing services too "luxury"? In terms of "innovation" and "quality", will Chinese companies end up being as nondescript as Chinese football?

I do not intend to deny any trend, but only want to mention the other side of the trend.

"Chinese and Foreign Management" Magazinelogo-40x402