"Chinatown"-Official media of Chinese Australians
Jingdong was besieged by Australian purchasing agents?

Recently, an article circulated on WeChat titled "Jingdong lied about the official flagship store of Chemist Warehouse. Does the Australian headquarters know? "The article accused Jingdong platform merchants of fraudulently selling Australian products under the name of Chemist Warehouse, a well-known Australian chain pharmacy, and at the same time selling products of Swisse, a well-known Australian health care product manufacturer, without authorization, and "90% of online purchasing agents are fake" and " "Personal purchasing agent can survive because of gray, illegal, tax evasion" and other rebuttals.

This article became popular among Chinese purchasing agents. Jingdong believes that this is the retaliation of the Daigou group against Jingdong! He also pointed out that the fundamental reason for this behavior is that after JD entered Australia directly and directly sourcing from brand vendors, it impacted the business of the agents and even affected their future livelihoods.

On June 6 and July 29, JD Global Group held two high-profile investment promotion conferences in Melbourne and Sydney, Australia, respectively, and received greater attention.

Does the Australian headquarters know about "JD.com lied about the official flagship store of Chemist Warehouse?" 》JD.com sent an explanation to the questions mentioned in the article:

First of all, the flagship store of Chemist Warehouse is indeed authorized to buy on JD.com. It was only afterwards that there was an inconsistency in the price strategy between Chemist Warehouse and the agent operator, and the flagship store was temporarily removed; JD was also helpless..

Secondly, with regard to the issue that Swisse does not have an authorized retailer in China, the poster is actually changing the concept. In fact, health care product brands such as Swisse did not have any authorized retailers in mainland China, and they can only sell them in China through cross-border e-commerce channels. "When merchants on JD Global or Tmall Global sell Swisse products, they actually use Hong Kong's business entities to get the goods from Swisse's local authorized distributors in Australia. The source of the goods is fine; Hong Kong itself It is also a place that supports parallel trade, and its operations are reasonable and legal. If legally registered cross-border e-commerce cannot guarantee the authenticity of the source of goods, can the purchasing agents be able to?"

Purchasing VS cross-border e-commerce interests dispute

An industry insider said that Liu Qiangdong's remarks that "90% of online shopping service items are fake in recent years" are indeed somewhat biased. "Although there are a lot of fake online shopping agents, it should not reach a high ratio of 90%." But what is reflected behind the whole incident is the huge conflict of interest that has emerged with the traditional overseas shopping agents after the rise of the cross-border e-commerce model. .

A Chinese distributor who has been operating in Melbourne for many years said that Australian purchasing agents are a very large group, from international students to housewives to civil servants, etc. Currently, the number of full-time professional purchasing agents in Australia is 300-500, of which the largest The annual sales of more than 2 million yuan.

In the past, Daigou played a very important role in the Sino-Australian trade. It can be said that it is a pioneer in the cross-border direct mail market and also played a role in educating the Chinese market. And their other important role is to push the explosives of Australian products. Many well-known Australian brands, such as Blackmores, Swisse, A2, etc., are gradually becoming known and admired by Chinese consumers after the purchasers have spared no effort to promote them.

At the same time, Australia's professional purchasing agents are also very organized. "Sydney's super-large shopping agents have their own groups, and they often push some products purposefully. Together, they use certain domestic channels, such as Taobao, WeChat, and Weibo, to cheer for a certain product."

More than 80% of the products purchased by Australian daigou are obtained by scanning goods through channels such as local Australian supermarkets Coles and Woolworth, chain pharmacy Chemist Warehouse, and some large-scale daigou have registered companies and directly purchase some goods from brand owners.

After purchasing the goods, the purchasing agents will increase the price by 10%-100% and sell them to the C-end consumers in China. Although there is a certain degree of competition between each other, in most cases, "well water does not violate river water", and everyone has their own specific one. It also maintains a good profit by batching old customers.

The good business of daigou agents has changed after domestic e-commerce companies such as Tmall, JD.com, and Jumei Youpin entered cross-border e-commerce regardless of cost. The huge interest game between the two is mainly due to the high degree of overlap in the product. At present, the main sales of the two, or the main sales that can bring the main sales, are the hot products already in the market.

For domestic e-commerce, especially self-operated e-commerce, the large-scale business model makes it impossible to expand the number of SKUs on a large scale. Initially, resources can only be concentrated on certain categories and brands, while purchasing agents are subject to strength Insufficiency, lack of ability to independently expand products. At the same time, no one is willing to bear the cost of the education market and the huge risks that may exist.

Therefore, when domestic e-commerce companies shorten the intermediate links by directly purchasing from the brand, and reduce costs through large-volume procurement and large-scale logistics, coupled with the initial crazy subsidies, these agents who sell explosive products are somewhat a little bit The feeling of "dead end", at least on the psychological level, has already been impacted.

Previously, the industry had circulated that Jumeiyoupin and Mibubab brought cash to Japan to purchase Kao, saying that they would need as much as possible. Jumeiyoupin directly intervenes in the brand side of Korean cosmetics through capital, and these actions have had a substantial impact on the purchase of these brands.

Although cross-border e-commerce is coming in fiercely, in fact, most of the transaction volume of overseas online shopping is still generated through overseas agents, rather than cross-border e-commerce.

A senior cross-border e-commerce person said that it is conservatively estimated that the daily transaction volume of Taobao’s global purchases is more than 2.5 million yuan. In 2014, except for Tmall International, there was no domestic e-commerce cross-border e-commerce import business. The annual transaction volume can exceed RMB 10 billion, and the market is basically a blue ocean. Tmall Global, JD Global Shopping, Jumei Speed ​​Duty Free Shop and Yangquan are all targeting all categories of goods, and they are clearly targeting this overseas shopping market. This war between overseas purchasing agents and cross-border e-commerce will continue for a long time.

Where does the purchasing agent go in the future?

An import e-commerce entrepreneur said that the personal purchasing agent model has existed for a long time, and that it is essentially Taobao's C2C model, and this model will continue to exist. But the first point is that we must move toward sunshine and regularization, and problems such as smuggling, tax evasion, and fake goods cannot be repeated.

Where will these agents go in the future? At present, there are two ways out. The powerful daigou has gradually grown bigger and mastered a certain supply chain ability to become a small B or big B merchant on Tmall Global, JD Global Shopping, Foreign Terminal or Wechat Channel, or Be an independent e-commerce company yourself. "In fact, these people can no longer be called daigou. They go the route of hoarding and selling goods, instead of purchasing after consumers have a daigou demand."

The other way is to become a buyer with the ability to independently select money, to grasp the long-tail market, and to meet the fragmented and refined needs of consumers. At present, the mobile-based C2C platforms such as Ocean Dock Sweeper, Haimi, and Street Mi have collected such buyers. "For them, only if they don't compete with cross-border e-commerce to compete with the existing hot money, can they survive."

"Cross-border e-commerce is a large-scale business, which leads to their limited product coverage and cannot meet the customization needs of each consumer. In such a gap, the purchasing agents can finally find a way to survive. But the space will definitely be compressed to a certain extent.” An industry insider said.

Article reprinted from Yibang Power Network

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