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Video: Cross-border e-commerce is surging and purchasing is dead? Duration 3 minutes 4 seconds
On Alibaba International Station, enter keywords such as Aitamei, Niulan, etc., and hundreds of milk powder wholesale information will appear. Distributors all claim to supply large quantities of well-known foreign milk powder, and the prices vary greatly. The price difference for the same product is as high as 2 to 3 times.
A reporter from the Beijing News noted that the normal price of a can of milk powder with a can of cowpen 2 sections/800g in the UK is 8-10 pounds, equivalent to 77-97 yuan. However, on the Alibaba International website, many merchants gave "abnormal" ultra-low prices for milk powder of the same specification.
Further investigation found that some foreign trading companies took the opportunity to make profits. Some domestic milk powder wholesalers were cheated by these suspected fraud companies to obtain payment for the sake of cheapness, but failed to receive any goods.
More domestic companies are looking for food factories abroad to produce OEM milk powder, package them as "foreign famous brands" and then sell them to China.
At the same time, milk powder from areas contaminated by nuclear radiation in Japan, which was originally prohibited from entry, also appeared on Taobao and other websites.
Behind the chaos of overseas shopping milk powder is a transaction chain that integrates procurement and customs clearance. The trading company breaks up large quantities of milk powder into multiple personal parcels through the "ant moving" method of breaking up into pieces to avoid tax. Enter the country.
Dairy experts believe that the goods obtained by some distributors on the online wholesale platform are “not necessarily brand-produced, or simply counterfeit”, which poses a great security risk.
Chaos 1: Low-priced milk powder sellers say they can supply large quantities for a long time
On wholesale platforms such as Alibaba, many distributors registered as import and export companies provide large quantities of long-term supply of well-known milk powder such as Cowpen and Aitamei at a price of 120 yuan per can.
On July 7, a reporter from the Beijing News contacted one of the companies. The person in charge Lv said that they can supply well-known brands such as bullpens at a price of 28-120 yuan/can (125g packaging) for a long time. “If the demand is large, one month At least 800 cans can be supplied." Lu said that these milk powders are purchased through the channels of foreign agents and distribution companies such as the Netherlands, and then imported from bonded warehouses in Guangdong and other places.
A reporter from the Beijing News noted that on shopping sites such as Boots and Amazon.com, milk powders with the same packaging specifications such as Niulan and Aitamei are usually priced from 8.25 to 10 pounds, or about 77 to 97 yuan. However, Della, a long-term dealer in the UK who has been engaged in the business of purchasing milk powder, told reporters that if it is purchased locally, the cost is at least 14-15 pounds (137-145 yuan). "120 Where does the profit come from when selling yuan/can?"
At the same time, the supply of such large quantities of milk powder is in sharp contrast with the increasingly stringent restrictions on the purchase of milk powder abroad. In fact, as early as around 2012, Germany, the United States, the Netherlands, New Zealand and other countries have introduced restrictions on the purchase of milk powder. Among them, the Netherlands stipulates that consumers can only buy 1 to 3 cans per person at local supermarkets and pharmacies. The largest chain stores in Germany, DM and ROSSMANN, require that the child’s identity certificate be presented to purchase. Each purchase is limited to 3 packs.
Della said that the UK has very strict restrictions on the purchase of milk powder, and each person can only buy two cans of a single product. "Even if you hire someone to go to the supermarket to scan the goods, it is the limit to purchase 300 boxes of milk powder per month."
Another person in the industry who has been engaged in purchasing milk powder in the UK for many years also said that foreign purchasing agents usually can only go to the supermarket to buy a few cans and cans in line. This kind of company is very suspicious."
On August 8nd, Danone, the parent company of Niulan (called Nuoyouneng in China) and Aitamei, replied to the Beijing News reporter that at present in China, the official sales channels for these two milk powders only include Nutric Ya Tmall flagship store, Nutricia authorized e-commerce and maternal and child stores (such as JD, Yihaodian, Mushroom Baby), "It is recommended that consumers buy through official channels."
Chaos 2: Concocting a scam, suspected to be a scam company using cheap milk powder to defraud Chinese businesses
For the cheap milk powder supplied by e-commerce platforms in large quantities, some overseas purchasing agents judged it to be fake milk powder, saying that “the fake milk powder in overseas shopping/direct mail/duty-free zone is rampant, and it only takes 3 days for XNUMX barrels of fake milk powder to be sent to the UK”, many Companies in the UK, Russia, and Poland.
On July 7, a reporter from the Beijing News contacted a number of gold dealers on the Alibaba international station in the name of a Chinese milk powder distributor. One of the Polish wholesalers of "FHU COMPANY" sells bullpens for 29 euros per can and loves his beauty. The person in charge said that it can provide a large amount of cheap infant milk powder for a long time. The minimum batch is 6 cans. It can reach China in 720 to 7 days by shipping containers. The monthly supply capacity is 21 cans. He emphasized that it is aimed at Chinese customers who purchase in large quantities. "The more you need, the cheaper the price."
Soon, the company sent a detailed list of quotations, showing that each can of Aptamil 800g cost 7 Euros, and the bullpen 800g cost 6 Euros per can. If the monthly demand exceeds 1 cans, there will be an additional 3 Euro discount on this wholesale price. The Beijing News reporter estimated that the company would supply at least 3 tons of foreign milk powder every month at a minimum price of 1.5 euros per can.
The reporter inquired about industrial and commercial information and learned that the full name of FHU in Poland is FHU-OLRED, which was incorporated in Poland in 2011 and is engaged in food and beverage export business. However, the company's official website (www.polandbeverages.com) was inquired through Whois, and it showed that it was registered in Panama on May 2015, 5.
What is even more surprising is that on the well-known trade blacklist website www.Fraudslist.com, the Polish FHU company is listed impressively, and there are multiple complaints against it for alleged fraud.
One of the users complained that the manipulator behind the Polish FHU was actually a British man named "David Conlon" who used a registered company to defraud. Two other users named Yuan Fang and Mr. Gao said that they had tried to purchase cheap milk powder from this company. After delivering a 30% advance payment, the company had no news. “They were very active before they received the money, but After payment, I stopped answering phone calls and replying to emails, and I haven't received the goods so far."
Another "KEINVESTMENTS LIMITED" registered in the UK also offered a price of 6 euros/can/800g for the bullpen and Aptami, with orders starting at thousands of cans, which is basically the same as the price quoted by FHU in Poland. The company's customer service staff told that, whether it is British or German milk powder, "you have as much as you want", "directly get the goods from the official local Aitamei factory."
However, a reporter from the Beijing News inquired about the company's information in the British Commerce Department and found that the company's latest financial statement submitted showed that its total assets were only 9362 pounds, and the total bank account deposits were only 6828 pounds, and the financial statements in recent years were similar. The cash flow situation does not match the international trading company that exports milk powder in large quantities.
In fact, there are also many fraud complaints against this British company on many domestic foreign trade forums and networks. The person in charge of a trading company said that they also tried to purchase the company's milk powder in March this year, but lost contact after sending the booking money to the company's Turkish account. "This Chinese who specializes in cheating in the milk powder business asked AlibabaIt was reflected, but no effect, and someone was deceived later. In the future, I would rather buy more expensive milk powder than make money to this kind of company. "
Chaos 3: OEM milk powder fake "foreign famous brand"
Yao Yao, a girl from Chengdu who works in Paris, France, is often entrusted by her relatives and friends to buy some milk powder from France and mail it back to her country. “Occasionally, she will ask her relatives to buy some weird brands, but she never heard of them.”
Yao Yao told reporters that some time ago, relatives asked her to buy a French milk powder called "Kinber" in France. "You can ask the French people around you who have never heard of it, and you can't find it in the supermarket." It turned out that relatives saw "Golden Belle" milk powder marked "imported from France" in Chengdu, and the price was still very expensive.
Later, Yao Yao looked around and finally learned that this "Golden Belle" milk powder was not a French brand and was not sold in France at all. "Finally, it was found out that this was produced by a company called Yalai in Chengdu. France found an foundry, and many domestic consumers thought it was a French brand."
According to the official website of Chengdu Yalai Biotechnology Co., Ltd., "Golden Belle" milk powder is indeed the company's product, and the production address on the milk powder package is Isigny Sainte Mère (ISM), a food processing factory in Normandy, France.
A reporter from the Beijing News found that this was originally a comprehensive food processing factory in France that produced cheese, butter, and dairy products. The products were mainly sold in Europe and the United States. Recently, it was called a "Chinese factory" by local media.
Data show that since 2009, as the demand for infant milk powder in China has soared, the milk powder OEM business of the processing plant has also increased. As of 2014, its infant milk powder processing business has accounted for 54% of the plant's business. The overseas sales of products have increased by 2009 times compared with before 2.5. The largest export volume is Asia, accounting for 47% of the total export volume. China has become its largest milk powder OEM customer.
The official information disclosed by the factory also shows that in the first half of this year, a total investment of 6200 million euros in new infant milk powder production equipment was built, and one-third of the investment came from China's Guangzhou company Synstime.
Zhang Zheng, who has been engaged in purchasing agents in London for five years, told reporters that consumers who usually consult him and buy OEM milk powder are mostly from the second and third tier cities in China. “These OEM brands often follow the marketing route of second and third tier cities. Families who feed their babies with foreign milk powder but have relatively limited budgets are mistaken by their parents as'foreign famous brands'. In fact, these are not found abroad."
Chaos 4: Going through the barrier against the wind
Milk powder still enters Japan's nuclear contaminated area under the ban
In addition to the above-mentioned true and false milk powder in Haitao milk powder, milk powder from Japan's nuclear-contaminated areas also goes against the wind from time to time.
From July 7st to 1th, the postal inspection office of Changsha Entry-Exit Inspection and Quarantine Bureau intercepted a large number of infant milk powder from Tokyo and Gunma counties in Japan. Earlier, the Guangzhou Entry-Exit Inspection and Quarantine Bureau also seized 20 cans of milk powder originating in Tokyo from the entry express, with a value of nearly 632 yuan.
In fact, after the Fukushima nuclear accident in Japan in 2011, the General Administration of Quality Supervision, Inspection and Quarantine issued an announcement in April of that year, prohibiting the import of food, edible agricultural products and feed from 4 counties including Tokyo and Saitama. Later, only Yamanashi and Yamanashi The ban on products from Yamagata Prefecture was lifted.
According to public reports, the milk powder in these areas contaminated by nuclear radiation in Japan was found in packages sent overseas. The Guangzhou Entry-Exit Inspection and Quarantine Bureau also pointed out that milk powder enters the country as a cross-border e-commerce B2B/2C, and e-commerce cannot provide the Japanese government's radioactive substance testing certificate, certificate of origin and other materials.
A reporter from the Beijing News imported "Japanese milk powder" on Taobao, and more than 1.2 products appeared, mainly including brands such as Meiji, Heguangtang, Glico, and Xueyin. Most of the merchants claimed to be "local in Japan" or "purchased in Japan." The reporter randomly checked 10 of them and found that 8 of them were produced in Tokyo.
The magic baby milk powder store in Taobao Global Shopping, a can of 850g Japanese original original cans and Kodo infant milk powder, the purchase price is only 2 yuan, the price is one-third of the European milk powder, in the details of the baby, the factory address is clearly written It is Chiyoda District, Tokyo. Taobao shop "Little S Japan Shopping Service", its "Japanese original Meiji milk powder 111nd stage 2g" is priced at 820 yuan, regardless of the milk powder production address and mailing address, it also shows "Tokyo Metropolitan". In addition, the reporter also found "banned" milk powder from Saitama Prefecture, Japan on JD.com.
When inquiring about the place of origin, individual merchants will explain that milk powder has undergone non-nuclear testing; some merchants advise consumers to check the verification certificate on the official website; there are also stores that cannot produce a "non-nuclear" certificate, saying that the quality is good and their children are also eating.
In an interview with the media, Xu Fengxian, a regional economic research expert at the Chinese Academy of Social Sciences, said that most of the milk powder in Japan's nuclear-contaminated areas is in the form of e-commerce purchases and personal purchases. Failure to detect excessive radioactivity does not mean that milk powder is safe in Japan's nuclear-contaminated areas.
Problem milk powder entering customs: too many parcels and missing inspection
The Beijing News reporter's investigation found that in order to avoid inspection procedures, low-priced milk powder has chosen the "ant moving" model, which breaks up containerized goods into personal parcels, and quietly enters the domestic market.
Lu, who has been supplying milk powder at a low price of 120 yuan/can for a long time, emphasized that his goods cannot enter the country in bulk through formal commercial customs declaration. "After providing a batch of consignee's ID number, address and other information, it can be broken up into multiple individual orders not exceeding 500 yuan in the warehouse in the bonded zone, so that inspections, tax collection and other procedures can be avoided."
"The bullpens and Aitamei sold on third-party platforms are basically imported in a split way." According to the person in charge of the marketing department of an international transshipment company in Shanghai, the customs will conduct very strict procedures for large quantities of infant milk powder entering customs. “Requires distributors to have import and export qualification certificates, products must be issued with inspection and quarantine certificates, etc., plus 17% value-added tax and 5% infant milk powder import tax, including time and tax costs. It is not price-competitive. So it is usually smuggled in directly in Hong Kong and Vietnam, or broken up into pieces at neighboring ports and separated into individual packages."
Song Liang, an expert in the dairy industry and an analyst at the China Merchants Circulation Productivity Promotion Center, analyzed that the goods obtained by dealers without authorization certificates on some online wholesale platforms "are not necessarily brand-produced, or simply counterfeit." Some milk powders are actually produced domestically and shipped domestically. There are also small overseas factories or OEMs that produce fake products. Some use fake and inferior raw materials, and some use products that are about to expire. This poses a great safety risk.
A customs official familiar with customs clearance also told a reporter from the Beijing News that there are two possibilities for fake milk powder and banned milk powder to appear in the country. One is that it is a fake domestic product; the other is that it is not truthfully declared when it is shipped overseas. Since small packages are mailed in a private name, there is no need to file with the customs in advance, and the packages are mainly declared by international logistics companies. Because there are too many items to be mailed, logistics usually does not verify the information filled by the shipper, "basically fill in what is what".
When goods enter the country, the customs will carry out machine inspection on the packages one by one. If counterfeit, smuggled and prohibited goods are found, they will be dealt with accordingly; if food, animals and plants are involved, the entry-exit inspection and quarantine department will also check them. "But there are too many packages in the mail, piled up like a mountain, and missed inspections are inevitable. If the quantity is large, it is always mailed, and the probability of being detected is very high."
E-commerce platforms are obliged to check the products sold
As an important window connecting domestic consumers and overseas, cross-border e-commerce has brought together a large number of sellers at home and abroad, including import and export companies that secretly sell fake milk powder, and personal purchasing agents involved in smuggling and illegal milk powder.
A platform like Alibaba has three cross-border online shopping businesses-Taobao Global Shopping, Tmall Global and Yitao. Among them, Tmall International requires merchants to have overseas retail qualifications and achieve direct mail; and Taobao global purchase merchants are mainly small and medium-sized purchasing agents.
Since milk powder is not in the list of items prohibited to be carried or mailed into my country, it is difficult for third-party platforms to supervise fake milk powder and milk powder in epidemic areas, and they mainly rely on reporting. "If consumers have doubts about the quality and authenticity of milk powder, they can file a complaint with the seller on the order and ask Taobao to intervene in processing; if there is a problem, Taobao will initiate a return and exchange and deal with the seller." The person in charge of Taobao Global Shopping said .
In response to overseas shopping, the General Administration of Customs issued the "Announcement on the Supervision of Cross-border Trade E-commerce Inbound and Outbound Goods and Articles" in 2014, requiring operators of customs-supervised sites that store e-commerce inbound and outbound goods and articles to apply to the customs Carry out the filing procedures for e-commerce business and accept customs supervision.
Xiao Xiangwen, deputy marketing director of Henan Bonded Logistics Center, said in an interview with the media that most of the purchasing products are sold in the form of commodities. After a certain amount has been accumulated, customs declaration and other taxes must be paid, otherwise they are suspected of smuggling.
So, what should I do if Haitao buys fake milk powder or illegal milk powder? Qiu Baochang, head of the China Consumers Association's lawyers group, believes that third-party platforms have an obligation to review operators, such as whether they sell contraband or not, and perform general inspections on merchant qualifications and products sold. "Once a problem is discovered, consumers can complain and consult through quality inspection, customs and other departments; if the product does not meet the regulations, they can request a return, and the platform has the obligation to assist in processing."
Article reprinted from "The Beijing News"
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