According to recent data from the Australian Bureau of Statistics, China has surpassed New Zealand to become Australia's largest market for inbound tourists for the first time. In the past year to February 2018, the number of Chinese tourists to Australia reached 2 million, an increase of 139%.

Since 2011, China has been Australia's most valuable inbound tourism market. In 2017, Chinese tourist spending set a record of 104 billion Australian dollars.

It is expected that in the next 10 years, with the growth of the Chinese economy, the number of Chinese tourists visiting Australia will increase exponentially, and it is expected to reach 2026 million from 2027 to 390.

At the same time, the tourism year shows that China and Australia have close relations, promoted two-way tourism, and also brought an important impact on the development of Australian tourism. In the 2017 China-Australia Tourism Year, the two countries signed a landmark open aviation agreement and carried out major visa reforms, all of which contributed to the growth of this number.

Digital says tourism

#150 frame

150 direct flights to and from Australia every week

Currently, 16 cities in mainland China have opened direct flights to Australia, and more than 10 Chinese airlines have 150 direct flights to and from 7 cities in Australia every week.

According to data released by Tourism Australia, during the 2018 Lunar New Year, the number of tourists to Australia increased by 11.2% compared to the same period last year.

Australian Minister of Trade, Tourism and Investment Steven Ciobo said that since 2011, China has been Australia's most valuable tourism market. In 2017, the consumption expenditure of Chinese tourists in Australia reached a record A$104 billion.


129 companies in Greater China unveiled at ATE

Picture source: 39th ATE scene

At the recently concluded 39th Australian Tourism Exchange (ATE), representatives from as many as 2018 companies in the Greater China region attended the event, accounting for more than 129% of representatives from countries around the world.

#390 million

Expected to reach 10 million Chinese tourists in 390 years

In fact, the number of Chinese tourists to Australia has shown a steady upward trend in recent years.

In 2015, Chinese tourists to Australia exceeded the 100 million mark for the first time. In 2016, the scale of two-way tourism exchanges between China and Australia was close to 200 million. Among them, the number of Chinese tourists to Australia was 130.07 million, a year-on-year increase of 28.4%.

The Australian Bureau of Statistics predicts that by 2026-27, that is, 10 years later, the number of Chinese tourists will reach 390 million.

Source: Australia China Vision, Australian Embassy in China