"Change the vest" to avoid US censorship? WeChat changed its name
Tencent suspected that in order to avoid US sanctions, its WeChat was renamed WeCom without any prior announcement (as shown in the picture). Tencent also pointed out that using WeCom is as convenient as WeChat. Network picture (Tencent official website)
The United States has launched a counterattack against Chinese Internet companies. Starting on the 20th of next month, it will impose sanctions on Bytedance’s overseas audio-visual platform TikTok and Tencent’s social communication software WeChat (WeChat in Chinese), prohibiting individuals or entities within the US jurisdiction from interacting with Tencent trades on WeChat. The English name of the WeChat overseas version of Tencent's company recently changed from "WeChat Work" to "WeCom". Mainland media speculated that this move was to avoid the ban. However, according to Hong Kong media quoting people in the industry, the name change has little effect. Many mainland netizens suspect that this is equivalent to "I don't know you when I change the vest."
But in any case, the sensitive stock market was very popular with Tencent's move. Hong Kong's stock price soared about 24% on the morning of the 3.8th.
The English version of WeChat’s official website has displayed the new name of “WeCom”, and Apple and Google’s app stores have also been adjusted. However, Tencent did not issue a notice before or after the name change, causing speculation.
In 2016, Tencent's WeChat team launched corporate WeChat for business organizations for office management purposes. The communication is similar to WeChat, and it is interoperable with WeChat messages, mini programs, and WeChat payments. Enterprise WeChat is also the only business software that can interoperate with WeChat, meaning that merchants can reach 12 billion WeChat users through Enterprise WeChat.
China Observer Network estimates that the quiet change of name is related to the US ban. The report quoted Tianfeng International analyst Guo Mingchi as pointing out that the US ban on WeChat will reduce iPhone shipments to China by approximately 25 to 30%; the annual shipments of other Apple equipment including AirPods, iPad, Apple Watch and MacBook drop by approximately 15%. To 25%.
"Change the vest, the classic operation made in China!" Many mainland netizens have seen through Tencent's gameplay, thinking that it will be fine to change the name, "I don't know if I change the vest?" Some netizens think it is impossible to escape US sanctions: "Trump (Trump (special feature)): Do you think I am a fool?" "You should pay tribute to the geniuses in the marketing department of Tencent."
Fang Baoqiao, Honorary Chairman of the Hong Kong Information Technology Chamber of Commerce, told Apple Daily that WeChat did everything possible to change the App’s name and it was useless, because any change to WeCom belonged to Tencent, and Washington’s sanctions were aimed at Tencent’s business in the United States, not just It is aimed at the single business of WeChat: "It is like Douyin and TikTok, and they (Washington) are not only targeting TikTok, but targeting Bytedance's business in the United States." He also pointed out that the United States is now dealing with Alibaba, Tencent, and Baidu's cloud business calls on users not to put sensitive information in the cloud system of Chinese companies.
He explained that WeCom, like Slack, is a commercial version of B2B, while WeChat is for the B2C market. Because of this type of software for the B2B market, the U.S. government certainly does not want Chinese companies to intervene in U.S. commercial applications, so it warns against Wuhan pneumonia (Covid- 19) Avoid placing vaccine information on the Chinese cloud system. "It can be seen that (Washington) will not only block general users of WeChat, but also commercial users."
Fang Baoqiao believes that the change of WeChat Work to WeCom is probably a delaying strategy. He also emphasized that large multinational companies Procter & Gamble (P&G), Chow Tai Fook, L'Oréal, IKEA, Bank of China, etc. are all using WeCom. It is necessary to put pressure on Washington through business partners and use time in exchange for space until the national policy changes after the US election. He said: “Some studies have pointed out that if WeChat is removed, Apple’s sales will fall by 2% to 3%, and mainland users believe that they will boycott the iPhone.” He believes that Tencent’s next step is to sell its business in accordance with the US Department of Commerce’s deadline. , And will challenge Trump’s executive orders through legal channels like Bytedance.
Bloomberg quoted a number of people familiar with the matter as saying that many multinational companies such as Apple, Wal-Mart, and Ford Motors expressed concern about the White House. The Trump administration is privately appeasing American companies, including Apple, to ensure that the upcoming WeChat ban will not affect them. Trading in China.
According to reports, in the first quarter of this year, WeChat’s monthly active users reached 12 billion, which is more than 3.5 times the population of the United States. However, all overseas registered users of WeChat are about 7000 million, while the number of US users is small.