The picture shows Tianjin citizens watching a 3D animation movie in the IMAX Laser Theater. (Photo/Australia Net)
Among them, "Chinatown Detective 3", directed by Chen Sicheng and starring Wang Baoqiang and Liu Haoran, was postponed for one year to confirm its release on Lunar New Year's Day in 2021. The pre-sale box office accounted for 64.5% of the total pre-sale box office on the first day of the new year, reaching 4.8 million yuan. .The movie "Hello, Li Huanying" directed and starred by Jia Ling, and the movie "Assassination Novelist" starring Lei Jiayin and Yang Mi ranked second and third in pre-sales on New Year's Day.
Up to now, according to the data of Maoyan Professional Edition, a total of ten films have been officially announced to be released during the Chinese New Year holiday, and the number is the same as in previous years.The films on show are diverse in themes, involving myths, reasoning, comedy, love, suspense, etc., and they can all meet the needs of the Spring Festival family carnival.
The second and third place on the pre-sale box office rankings are "Hello, Li Huanying" and "Bear Infested Wild Continent". The total box office of the screening and pre-sale was 1.48 million and 7155.4 million respectively. "Hello, Li Huanying" is a warm healing comedy. The film production team is strong, with the traffic blessing of Jia Ling, Shen Teng, Chen He and other comedians, and the online marketing is full; "Bear Infested Wild Continent" It is the seventh work of the domestic children’s IP "Bear Infestation" series. The first six work have a solid reputation, with a total box office of 26.7 billion, and have gained a lot of little fans and little girls.
The remaining seven films also have their own strengths. The cast of "Assassination of Novelists", "Order of the Samurai Warriors", and "Raging Crowds" are luxurious, and they are all adapted from well-known IPs. They may attract original fans and become new flashpoints for the Spring Festival file.Guoman's work "New God List: Nezha Rebirth" relies on the new compilation of ancient Chinese myth "Nezha Nao the Sea", which combines Western punk elements with traditional Chinese culture, and is expected to occupy a place in this year's Spring Festival archives.
The performances of the three films that are undecided on the first day of the Lunar New Year, "Mr. Don't Need and Good Ladies", "I Applaud for You" and "Awakening Golden City", are also worth looking forward to. "Mr. Don’t Need and Good Lady" and "I’m Cheering for You" were released on Valentine’s Day on the third day of the Lunar New Year. The theme and audience are very clear youth romantic comedy films; the latter won the 12th Macau International Film Festival Golden Lotus Award-Best New Director and Golden Lotus Award-Outstanding Actress Award for two powerful works.
However, in order to stop the spread of the epidemic, the attendance rate of Chinese theaters during the Spring Festival 2021 is limited to 75%.As for the strict control of the epidemic and the response to the "New Year in situ" initiative, what impact this year's Spring Festival film market will have is still unknown.
China Merchants Securities stated that during the Spring Festival, a large number of people return to their hometowns for reunion. The family carnival features drive the whole family to watch movies. A large number of people who have no habit of watching movies will also enter the movie theaters, bringing huge box office dividends; coupled with effective control of the epidemic and “on-site” "New Year", this year's Spring Festival file will usher in a big explosion with the blessing of many blockbuster films. While "Chinese New Year in situ" brings the entire Spring Festival craze, the box office differentiation between films will become more obvious under the fierce competition.
Editor: Jin Yucheng
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