According to statistics, due to the generally long film length this year, there were 2 screenings nationwide on the New Year’s Day on February 12, and the number of people watching the movie in a single day was nearly 49.6 million. Under the premise of fewer screenings and limited attendance, There is a situation of "hard to get a ticket" in cinemas, and many popular shows are close to "full seats."If you want to buy a ticket, you need to buy it at least one day in advance.
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影城排片经理芮海霞：We rehearse more than 50 shows every day, and the highest rate of filming is "Detective Chinatown 3", followed by "Hello, Li Huanying".Basically all the shows like us are full.Because this year, due to the epidemic, the attendance rate is 50%, and the demand for watching movies is relatively high. In addition, they are all staying in Beijing for the New Year. The passenger flow in Beijing is very large, which is a saturated state for theaters.
In terms of ticket prices, the average ticket price of the entire Spring Festival stall reached a record 49 yuan, which is a certain increase from 2019, but the number of movie viewers has increased significantly.According to expert analysis, on the one hand, the audience's spending power has increased to a certain extent; on the other hand, the audience's demand for viewing movies that has been suppressed for a year has been released; in addition, the policy of "Chinese New Year in situ" has also resulted in a big box office explosion for the Spring Festival.
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